There are two things about this new project from google that I find offensive:
First, the obnoxiousness of calling it "Inbox". Only a company like google or apple, with sufficient marketing muscle, money and willingness to bully, could get away with using such a common generic term and trying to co-opt it to refer to their product.
Second, and much more obnoxious, is the fact that it can only be run on the google Chrome browser. When Microsoft used to play these tricks to force people to adopt their tools and kill off competition, we decried it as evil.. Google seems to think the rules don't apply to them.