While your comment there makes sense for sane people, I find it hard to apply to Apple with a straight face.
Agree. You can't give a single inch when dealing with Cupertino. They're the largest consumer of their own kool-aid. They tried not long ago to claim an exclusive right to use the lowercase letter "i" as a prefix to anything
despite the fact several products had already used it long before Apple had even come up with the 'itunes' moniker.
Also, when the Mac Mini first came out, they tried to claim exclusive use of the word 'mini' in a computer product name.
Apple is one of those companies that firmly believes that, unless they're specifically told "NO", they have tacit legal permission to interpret things their own way - and have the right to enforce it too!