the question is then: what exactly is the donationcoder.com 'brand' going to represent/dominate?
it will only be able to represent ONE single idea/thing to the 'consumer'.
is donationcoder.com going to be a synonym for 'THE donationware site on the web' or is it going to be 'the most comprehensive software review site' or is it going to be 'THAT good natured forum'.
or, of course, non of the above.
it does seem to be the way to dominate - aim at one thing and be better than the competition at it. maybe donationcoder.com should be the dominant 'hybrid' site - or is that already covered by some other place?