http://www.chezlark.com/?p=748
http://sethgodin.typepad....6/08/welcome_to_shuf.html
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Driving the car yesterday, I realized that I haven't listened to any of my Elvis Costello records in a while. The reason, it turns out, is that they hadn't been picked out for me by the magic of shuffle. I've got enough music on my hard disk that some of it has become invisible.
The same thing is true, times a million, with websites. Every blog, every site is invisible... until it comes up on shuffle. The shuffle of reddit or digg or a cross-reference in someone else's rss feed.
The page that Ron and I did was #1 on Digg and Delicious yesterday, at least for a little bit. And the traffic was huge. It really is like winning the attention lottery.
And that's what has happened to all of us. The local newspaper never had to worry about an attention lottery--everyone in town read the paper. Today, because it's become molecuralized, our attention flits around, shuffled by one automated (or handbuilt) editor or another.
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Driving the car yesterday, I realized that I haven't listened to any of my Elvis Costello records in a while. The reason, it turns out, is that they hadn't been picked out for me by the magic of shuffle. I've got enough music on my hard disk that some of it has become invisible.
The same thing is true, times a million, with websites. Every blog, every site is invisible... until it comes up on shuffle. The shuffle of reddit or digg or a cross-reference in someone else's rss feed.
The page that Ron and I did was #1 on Digg and Delicious yesterday, at least for a little bit. And the traffic was huge. It really is like winning the attention lottery.
And that's what has happened to all of us. The local newspaper never had to worry about an attention lottery--everyone in town read the paper. Today, because it's become molecuralized, our attention flits around, shuffled by one automated (or handbuilt) editor or another.
...
Lark says:
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This is actually bad, I think. The current crop of meta-portals like reddit, digg, del.icio.us et al are mass-popularity contests, and mass-popularity contests seem to always end up emphasizing flashy novelty, curious factoids, inflammatory extremism, or tales of freakish happenings or people.














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