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Author Topic: Excellent articles on the advantages of Subscriptions over Ads  (Read 429 times)


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Excellent articles on the advantages of Subscriptions over Ads
« on: January 14, 2016, 12:29:44 PM »
Selling ads is a short-term strategy. Here’s why subscriptions are the future of journalism

One quote that I wanted to highlight:

Damaging the ties with your audience is the last thing one should do, yet it seems to be every publisher’s strategy at the moment.

Right now, I really don't care about most content.  When I see the damage done by their revenue stream to me personally, when I see them try to gate the content, I just become uninterested.  I do subscribe to google contributor.  I flattr.  I am a Patreon.  I'm willing to pay for the content that I consume.  I'm just not willing to have your ads flashed at me all the time, and the inherent vulnerabilities that they introduce.

How hard of a concept is that?