Selling ads is a short-term strategy. Here’s why subscriptions are the future of journalism
One quote that I wanted to highlight:
Damaging the ties with your audience is the last thing one should do, yet it seems to be every publisher’s strategy at the moment.
Right now, I really don't care about most content. When I see the damage done by their revenue stream to me personally, when I see them try to gate the content, I just become uninterested. I do subscribe to google contributor. I flattr. I am a Patreon. I'm willing to pay for the content that I consume. I'm just not willing to have your ads flashed at me all the time, and the inherent vulnerabilities that they introduce.
How hard of a concept is that?