Reading, this does look interesting, although likely not up to the heftiness of using Online Armor with more, like Avira. Plus Spyware Blaster, Malwarebytes, etc. Although the last two could probably integrate nicely with K7, or just about anything.
What I would do is run with just K7 on a secondary puter for a while, no other real-time stuff, to get a feel for the ups and downs. As long as they have a 30-day trial and are not known for uninstall difficulties, however that might require asking around.
There probably will be various discounts on this down the pike.
Some places say they are an Indian company, with maybe Japanese ownership or major influence, something like that.