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  • December 14, 2018, 05:45 PM
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Author Topic: 2.0 Business Model Doomsday Scenario - Its all about advertising (troubling)  (Read 1858 times)


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This article resonates with me and captures what makes me uncomfortable about google and recent trends.

You can see the pattern emerging. The network effect turns everything into a media platform, while at the same time obviating the need for media as a marketing vehicle because brands can use the network itself as a marketing vehicle.
So, you have the new media/technology industry orienting its collective business model toward advertising…at the precise moment when the paid media advertising pie may be on the verge of shrinking.
A recipe for disaster if ever I heard one.

I also really enjoyed this piece by them on whether web2.0 and community issues is really just exploitation, and i think it's definietly worth talking about here to make sure dc doesn't become such a site: