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2.0 Business Model Doomsday Scenario - Its all about advertising (troubling)

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mouser:
This article resonates with me and captures what makes me uncomfortable about google and recent trends.

You can see the pattern emerging. The network effect turns everything into a media platform, while at the same time obviating the need for media as a marketing vehicle because brands can use the network itself as a marketing vehicle.
So, you have the new media/technology industry orienting its collective business model toward advertising…at the precise moment when the paid media advertising pie may be on the verge of shrinking.
A recipe for disaster if ever I heard one.
...

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http://publishing2.com/2006/05/04/20-business-model-doomsday-scenario/





I also really enjoyed this piece by them on whether web2.0 and community issues is really just exploitation, and i think it's definietly worth talking about here to make sure dc doesn't become such a site:
http://publishing2.com/2006/04/15/exploitation-20-web-20-wants-to-use-you/

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