What made me smile was this comment:
"Those with a long memory may think that it looks a little familiar; that's because it is: Evernote offers a very similar service already (and has done since June 2008)"
Those with a longer memory will note that June 2008 was when Evernote moved to the cloud and dumped those who depended on their stand-alone product.
There is an old saying that if your data does not exist in three places, it does not exist at all. Anyone who believes that a cloud service, be it Evernote, Google or any of the dozens of others, is the safest place to keep their data over the long term has been smoking some really potent stuff.
The history of computing is nothing but a long list of programs that many people depended on until they had the plug pulled on them. Smart users take this into account. The first thing I look for when I evaluate any program in which I expect to entrust data is how it what the import and export capabilities are.
This whole "Can You Trust Google To Keep Your Information?" meme is looking more and more like a cleverly orchestrated PR campaign on behalf of Evernote.