Discussing the theme of "meta-kickstarter", it's possibly even funnier. It's a "scam" that explicitly names itself after a scam! But maybe it's also a meta commentary on how the original fable of the emperor's new clothes itself worked - back when we all snorted in derision at the "stupid little baby's story", except it's playing out live in modern times. They truly are saying, in that voice we use for pets, "Hi. This is a complete pile of blank wood and printer paper. It's a con. And you love being conned, deep down you know you do..."