Even $30 seems a lot for an application with such a simple purpose :/ . OK, this particular app does seem to have a bunch of options, but still. I also never quite grokked why people make these box shots when they only offer software for download, without any physical box product...
And this is because you are just another code weenie that has never had a single conversation with a marketing person.
And I say that with all due respect. (I wouldn't want to insult you by even implying that you are now, or ever have been, a marketing droid.)
In all seriousness, one of the most eye opening experiences I had was working for the V.P. of Marketing for a software company that made some very complex, tough to do well, enterprise software. I kid you not, I gave a one hour presentation that was supposed to show off our technology. It was supposed to demonstrate that we had more than just vaporware and PowerPoint slides. All they kept talking about during the coffee break afterwards were the cool blue balls moving around the status window. I could have done that with PowerPoint. So much for technology.
f0dder, you are in a small group that doesn't care about a pretty box. Most people do, to some degree. It is all about professional first appearances to the person cutting the check.