[via The Great Software List blog
]: Let me explain. I'm finally learning that it's not features that sell software, it's the benefits the user gets from using the software
. Self-evident, right? You'd think so, but software companies are not getting it.
For example, Gmail doesn't have many features compared to a desktop email program, but its spam detection is pretty fantastic, making it a worthy email, not just webmail client. Same goes for Microsoft Word. It's great software, but for someone not needing its power and complexity, there are a few good alternatives which play and convert well with Word, so you're never out of the loop. On the other hand, the new Adobe Acrobat 8.0
has tons of features (although conferencing is the only real new fetaure of v.
, but for the average user, it often brings frustration and headaches, leaving them better off with free or shareware alternatives like ScanSoft PDF Converter Pro
by Nuance, or for solid document PDF creation, pdf Factory Pro
, not to mention a host of quality freeware PDF alternatives. The recent release of Paint Shop Pro 11 is another example of feature-marketing. It brings one
decent new feature to the table (depth of field), and then promptly asks for upgrade money.
Perhaps there are other ways of looking at this "features vs. benefits" argument, but at this point, I'm asking how your software benefits me
, not whether it has a useless new bell or whistle in version 32.0 that I likely will never use. If not, then I'll upgrade when it's in my best interest, not when the company tells me to. And if you don't support your previous versions, then I'll find other software to use.