America is about to deal with the issue that maybe Canada looked into a while back - that there are "official languages", and then there are "rising" languages, notably Spanish. So companies think it's pretty good value for money if they throw in "for Spanish, press X". If they're really good, it means a Spanish operator at the end of the ugly menu.
That's just economics and programming. We don't have too many laws messing with who speaks what language, so that's different than Quebec and France.