Use 'autoruns' from the Sysinternals Suite before you install Chrome. Repeat this after Chrome is installed. There are quite some additions. One of these is Google Update. When using 'autoruns' to disable it from running when Windows starts...you just get a new entry of Google Update, that is set to boot automatically. Repeat ad infinitum.
Technically Chrome is not malware, but accompanying Google software behaves just like it. So....pot calling kettle black?
That's as major reason why I will not run Chrome, except in a VM.
I've recently been playing with Opera 23, which is based on Chromium and almost as fast as Chrome, but without the baggage. Furthermore, it can be run as a portable app from a USB or a hard drive.
Opera 2x is still a work in progress, ,missing some critical features, like print preview, and some of the things that make Opera 12 such a joy, like the Wand password manager. It is, however, noticeably faster than Firefox or Opera 12, so I'm using it more and more for casual surfing and reading, even if it isn't ready yet to become my main browser.