It's sufficiently vague in what it says that I suspect no hardware is forthcoming, ie.
We’ll provide samples and documentation and we’ll show you how to create your own fun projects ...
This is in reference to the SDK/software.
Post-submit, the wording was along the lines of, (IIRC): "... we'll let you know when your kit has shipped ..."
Still sufficiently vague as it could be just a CD/DVD with requisite documentation/software.
Be that as it may, since I can't get the followup email maybe I'm just skeptical.