Not long ago DirecTV dropped The Weather Channel. I presume this has generated some bad press not to mention lost revenue.
IMO Weather.com is trying to compete with the Local News Stations now. Trying to outdo them when it comes to 'reporting the worst possible stories they can find'.
Yes... men die too, but they seem to die all the time :-( and have become a non-news-topic.
Women... the fair sex, are smarter and most don't take the same chances or risks. So when they die, for whatever reason, it's big news.
p.s. My Local News Stations have a segment called Off The Satellites. They use it when there isn't enough bad local news.