@Wraith - thx for that link! Also an excellent article.
Just to generate discussion, that's a terrible article.
I bet the *man* is great - just the article is terrible.
2. "Be Loyal". Great for him, useless for the 350,000 other loyal people laid off who didn't manage to nail CEO.
3. Master the Tech Details
Last I looked at it, Bill Gates was a crossover - early tech background, kinda got a bit out of his scope, and went into the Biz side. Then Steve Ballmer was apparently all marketing and made a lot of anti-tech decisions. And he kept the job "forever".
4. "Master the Business Details".
Except that as a marketer, Steve Ballmer didn't master the Business Details either. Way too many Runaway-Chicken directions occurred under his tenure.
5. Be a Golden Goose that Makes Money
_____ % of departments under Ballmer lost horrible amounts of money.
6. Be Nice.
Balmer is not nice.
Instead, Ballmer had some kind of quiet immunity that protected him for years, rather than being rated on his merits.
Meanwhile the rest of us who are nice get no such luck.