They've also trademarked (or are trying to trademark) the word "Saga" so they're shutting down anyone who uses "saga" in their title:
If you’ve been following King’s trademark sideshow this week (and we know you have), there have been two interesting developments in the last 24 hours that you already know about. Last night, word broke that King was trying to use its IP law muscle to prevent Stoic Studio from using the word SAGA in The Banner Saga. And then this morning, King issued a statement responding to these allegations.
This is where things get a little weird, because their response was basically “we’re not trying to stop them from using the name, we’ve just filed a formal opposition with the US Trademark Office that says otherwise.” More to the point, they said that if they don’t exercise their claim in every instance than the mark on words like SAGA will lose its potency, and they’ll have a hard time when it comes to fighting the real targets of their IP theft.
It’s an argument that’s in complete contradiction with a statement they released earlier in the day. “We don’t enforce against all uses… some are legitimate of course, we would not ask App developers who use the term legitimately to stop doing so.”
Definition of Saga: A long story of heroic achievement, esp. a medieval prose narrative in Old Norse or Old Icelandic.
The Banner Saga is a game about Vikings. It uses the word correctly.
Candy Crush Saga, or Pet Rescue Saga, or any other game made by King.com does not use the word correctly.