This looks like a fairly typical discussion, which is "interesting" because it's a "small site industry wide topic", but otherwise generic in that I don't see anything "fascinating" about that exact site. I've never heard of them, and you can take that discussion and do a search and replace for their name and the next one, and the discussion remains the same. We had one here a while back, with a different result, that Mouser wasn't happy with the results of his ads and turned them off again.
(Hoping I get the tone of this next bit right!)
It seems to me that they're missing a hysterically funny obvious educational moment!
The problem "isn't that hard" - meaning that it's a pretty easy set of equations to describe.
A. Page Views
B1. Actual Ads Loaded - Effects of AdBlock
B2. Plea to turn off AdBlock
C. Donate Button
D. Sell Direct Ad Space
E. Write smaller reviews that are cheaper
But everyone's treating this in all Hushed Tones!
So ... make a Flash Game! It would be a piece of cake to write.
Possible joke - only show it to people who use AdBlock!