Apple is attempting to trademark the word "startup", covering a range of products and services, in a bold application filed in Australia on 27 August.The application -- first spotted by TM Watch -- was filed by the company's Cupertino headquarters alongside the Sydney branch of law firm Baker & Mckenzie. The application seeks to use the trademark in relation to retail store services; the maintenance, installation and repair of computer hardware and other devices; educational services, including classes, workshops and seminars, and the design and development of computer hardware and software. So pretty much everything Apple does then.
Now if we can just find a judge that is astute enough to fine them for contempt of reality while throwing this nonsense case out we can get on with the process of trying to find a glimmer of hope for our currently seriously jacked-up excuse for a society.
Not that I am defending Apple, but startup is not really a word in the dictionary, start-up is. So really it's not surprising that they (or anyone) would want to try and trademark it.
I truly think someone should be sentenced to prison for this.
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