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  • December 02, 2016, 12:06:51 PM
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Author Topic: Sky Deutschland to broadcast adverts directly into train passengers' heads  (Read 886 times)

Renegade

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Presented without comment:

http://www.telegraph...assengers-heads.html

Quote
Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters' heads.

 Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: "Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

BBDO spokesman Ulf Brychcy told the BBC: "If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.



 "Some people don't like advertising in general. But this is really a new technology. [It might] not only be used for advertising, but also for music, entertainment, mass transport information, weather reports and so on."

Sky Deutschland said it had not made a decision on whether to launch the campaign.

Slow Down Music - Where I commit thought crimes...

Freedom is the right to be wrong, not the right to do wrong. - John Diefenbaker

tomos

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Random thoughts:

You may never fall asleep again in a train :o

Quote
"Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."
-
Can you imagine someone who's a bit mentally unstable leaning up against the window, hearing voices and flipping out...

It being Sky Deutschland, I presume by "trains" they mean Deutsche Bahn. It's not clear have they agreed to this (but it does sound like a done deal). I can imagine if it does happen, that the little transmitter will have to be well hidden, otherwise it will be a target of annoyed commuters, bored youth, and of course, anarchists.
Tom

Renegade

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I can imagine if it does happen, that the little transmitter will have to be well hidden, otherwise it will be a target of annoyed commuters, bored youth, and of course, anarchists.

Anarchists?!?!? Ahem... ;)


That's a pretty diverse set of sites for anarchists. (Or voluntaryists if you prefer that term - same diff.) They are all very, very different. For a quick view of the variety, check out Casey Research, Tragedy and Hope, The Corbett Report, Zero Hedge, and Free Domain Radio.

You'll be treated to an information banquet on history, economics, news, philosophy, and much more.

Oh, and I'd be remiss if I neglected to list this site that belongs to a staunch anarchist that a few people here at DC may know...

http://cynic.me/

;)

Guess this is as good a time as any to come out of the closet. :P

For more information about anarchism, see this wiki on voluntaryism:

http://wiki.mises.or...le_of_non-aggression

:D

Slow Down Music - Where I commit thought crimes...

Freedom is the right to be wrong, not the right to do wrong. - John Diefenbaker