...Ever since Microsoft announced its landmark Windows Phone agreement with Nokia, there have been mutterings that the company is thinking about producing its own smartphone. Earlier this month came the clearest sign yet, when the Wall Street Journal quoted officials at Microsoft parts suppliers in Asia as saying that testing had already begun. Add to this the recent launch of the Microsoft Surface tablet—which showcases the touch-screen capabilities of Windows 8 and RT operating systems—and CEO Steve Ballmer’s recent speculation that the Redmond, Washington–based firm would “obviously” make more hardware, and the case becomes even more compelling....Microsoft has already failed with a previous smartphone launch, the ill-fated Kin, and its only hardware success to date has been Xbox. Nonetheless, Ovum analyst Tony Cripps argues that it’s quite possible Microsoft is taking the same strategy with the smartphone that it took with its recently launched Surface tablet. “While there were risks involved, Microsoft created Surface, and it made sense to do so. Why not do it again?” he says. “It’s about staying relevant.”...Full article here.
@eleman - True. The article mentions that. But third time has always been the charm for Microsoft...I just hope they don't get Siri envy and try to bring 'Bob' or 'Clippy' back.
Quote from: 40hz on November 15, 2012, 07:05:44 AM@eleman - True. The article mentions that. But third time has always been the charm for Microsoft...I just hope they don't get Siri envy and try to bring 'Bob' or 'Clippy' back. "I see you are trying to make a Smartphone. Would you like to pattern it after the Zune? We could make the ad slogan CallsForSure."
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