Thanks Z! Good article. More please?
Read the business history of Commodore Computer for one textbook example after another of shooting yourself in the foot.
This is a company that "had it all" in their hands at least three separate times. And each time rampant egos and corporate hubris, combined with garden variety stupidity (and market change) sank them.
If Commodore played it's cards right, Apple would have been just another footnote in the history of personal computing. And an emaciated and crazed-looking Steve Jobs (affectionately known as The Madman of Cupertino) would likely still be seen wandering the streets of Silicon Valley looking for somebody else's "genius invention" to hitch a ride on and promulgate as his own...
So RIP Commodore. Vaya con Dios...
On second thought, considering how badly they handled nearly everything
, it probably served 'em right.