avatar image

Welcome, Guest. Please login or register.
Did you miss your activation email?

Login with username, password and session length
  • January 20, 2019, 05:30 AM
  • Proudly celebrating 13 years online.
  • Donate now to become a lifetime supporting member of the site and get a non-expiring license key for all of our programs.
  • donate

Author Topic: Article: The Coming Search Advertising Crash  (Read 2280 times)


  • First Author
  • Administrator
  • Joined in 2005
  • *****
  • Posts: 39,098
    • View Profile
    • Mouser's Software Zone on
    • Read more about this member.
    • Donate to Member
Article: The Coming Search Advertising Crash
« on: March 09, 2006, 07:10 PM »

I’m not sure if I’ll be the first to predict it, but search advertising is headed for a cliff. I can’t say with any certainty when–or whether–the crash will come, but the evidence is mounting.

Everyone is talking about the $90 million click fraud settlement, and the Google apologists are out in force, arguing that $90 million is a drop in the bucket and that the settlement reduces the likelihood of major legal liabilities in the future. I’m not a lawyer, so they may very well be right that Google is in good shape from a legal perspective. Of course, you can count on Google bear Henry Blodget to find a way to rag on Google, but even he’s missing the big problem here.

The issue is not whether advertisers can sue Google for any significant amount of money. The issue is whether advertisers will begin to lose faith in search advertising.

interesting read.


  • Charter Member
  • Joined in 2006
  • ***
  • Posts: 1,197
    • View Profile
    • Donate to Member
Re: Article: The Coming Search Advertising Crash
« Reply #1 on: March 09, 2006, 09:03 PM »
Interesting indeed.

Essentially, I think they're making a big deal about nothing.  People have been nay-saying advertising since the beginning--but ever time it dips, somebody (google) revitalizes it with new ideas.

Billboards will go away long before advertising in search engines.


  • Charter Member
  • Joined in 2005
  • ***
  • Posts: 13,260
  • Tell me something you don't know...
    • View Profile
    • Renegade Minds
    • Donate to Member
Re: Article: The Coming Search Advertising Crash
« Reply #2 on: March 09, 2006, 10:53 PM »
Total bull. Search advertising is here to stay. Ask anyone who uses it. It works. What works, stays.
Slow Down Music - Where I commit thought crimes...

Freedom is the right to be wrong, not the right to do wrong. - John Diefenbaker