I've always marvelled at the effectiveness of the anti-piracy campaign. Here's another gem they can be proud of.
P.S. - Bonus points for anyone who knows which software the guy in the video is using.
While the production value is excellent, which is to be expected, the messaging is kind of dumb.
The fact is that broadband is much faster, so it's faster to download a video from a bittorrent or buy a movie from a legitimate online store than it is to go to the store and buy a DVD.
I have "real" DVDs that I've gone to play and... ooops... They don't work! Because of a macrovision screwup or region coding problems... This is what I get for buying "real" DVDs? Problems?
Piracy is a problem, but they need to stop being wankers about distribution and pricing and make them broadly available for online downloading. iTunes isn't the answer. They should have a generic store setup with a decent API and a good CDN (Akamai) then let people set up online stores to sell. Meh... whatever. I don't think I'm the only one that has lost all respect for the RIAA/MPAA. Heck, charge for the movie and a "delivery fee" for the bandwidth to download it. But pleeeeeeaaassseee... Get into the modern world...
I've stopped buying anything from iTunes anymore. Now, I might browse in iTunes (rarely), but I buy DVDs in the store because they're the same price, and I have the option to rip them to non-f****d formats on disk that are more reliable.