having two plus updates a month for example.
Two a month. That's cute.
It seems like Google apps have an update every couple of days.
[rant] It's part of the rapid, iterative development mindset. Push out lots of little changes, quickly and often. In some ways it's good. Instead of having to wait 6 months or a year (or longer) for lots of new features to arrive, and practically have to learn a new product when "the big update hits" you get them all as soon as they're ready and learn how to use them one at a time. But it also changes how we pay for things. When you had a single large update where lots of new features were added, it made sense to charge an upgrade fee for it. But now with constant updates a little at a time, people don't feel like any one change is worth an upgrade fee, so developers start charging an ongoing subscription. [/rant]
I've disabled automatic updates on my device. I usually just click "Update All" once a month and ignore any prompts about app updates until the next time I'm ready to update them.