I have a challenge to everyone on the DonationCoder.com forum, and everyone who reads this, for the new year.
The challenge is simple: Donate something to someone who is creating content you like on the web.
This can be someone making music, art, software, whatever. Just find someone who is asking for optional donations for their work, and send them some money. If you can't afford to send any money, then at least send them an email, tell them how you appreciate their work.
I think it's way past overdue time for us to begin to shift our thinking from paying only when we are forced to, and expecting everything to be free (and financed through ads or scams, or whatever).
So find someone who creating content and making it available for free, and surprise and thrill them with a contribution and an email telling them to keep up the good work.