I wonder how downloaders would react if there were no stars on the badges("Badges? We don't need no stinkin' badges!") but just the "spyware free" emblem? The virus paranoia is so high I think many people want an easy way to stick something on there that says the downloads are not infected.
The other thing that strikes me curious is the preponderance of software reviewers/testers/spyware checkers with names like Mortimer Slotnik(sorry Mortimer if you are really out there. I just made up a name.) I mean, it should at least be a hot Asian babe named Lotus Knowts or something.