The problem I have with Ashampoo is their reputation for springing toolbars. Yes, we can avoid it pretty easily, but apparently they do not take the most gracious approach, based on the Giveaway of the Day conversations. It is sort of a matter of principle and preference, and I do have AbiWord or Atlantis or something.
Note: I do not particularly mind the Ashampoo email barrage. You can get off it, or filter it, easily.
I'll watch for the next native Softmaker option that is very low $, I think they do some stuff occasionally. Apparently the same software, just different branding. I sent a request to Softmaker about a couple of things, including the status of my existing serial number and how it would be applied.