- Step 1 is create tons of FREE web services.
- Of course don't be stupid enough to put ads on these things because people won't *start* using them if they see the ads!
- Step 2 is to market the hell out of these free services -- try to establish a monopoly and cross market your other sites -- the goal is to give everything away in order to capture market share -- profit doesn't matter at this point.
- Then once you have gathered enough users and established a userbase that has registered, etc., THEN you start flooding them with ads or fees, since they won't have an easy time migrating away once they are firmly entrenched.
I must say i'm not all that happy with this vision of our future
The business model of the web in the next decade looks like it's increasingly going to be founded on the age old concept of Bait and Switch.
If you're in the US, starting today you may notice something a bit different when you search Google News. Last November, we announced plans to begin experimenting with ads on a number of Google properties, including news query refinements within Google search. Today, we're continuing a similar experience for users by introducing ads on Google News search-results pages in the US.