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Friday September 08, 2006
Essay: How Digg Gets Everything Backwards.. And How to Fix It
Digg is a wonderful idea.. but it's horribly broken.
It suffers from a fundamental flaw in design. In fact its entire approach to leveraging the crowd's wisdom is completely backward.
Digg is using crowds in the wrong way, for the wrong role. If we ask instead what is the crowd good at, and when do we need domain experts, we end up with a completely different model..