Well, I hear you guys, but let me tell you my side of story.
Take a design, simplify it, strip all cruft, polish typography, add space, trim and trim again copy, add more space, split visually into sections and then make it marginally less flat. Guess what? It looks like something Apple would make.
They did not invent the style. It is a logical convergence point for many design styles that are iterated towards simpler versions. Apple popularized the style, that's for sure. And I fully understand that it is now associated with them, but do tell me what is it that non-Apple projects should do? Add color? Make things cramped and line-height smaller? I mean all those small things that comprise "Apple style" are based on fundamental design principles. And to ignore them just to be not mistaken for an Apple product - I am not sure if it's better than to have few fast-finger people leave due to confusion.
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With regards to the scrolling thing and first page taking up full screen - again, this is unconventional on purpose. While this is an experiment, the idea is to make site's visitors stop and pay some attention. I am not after force-feeding 3 keywords in a terrible rush before he manages to escape from the page mere half second after loading it. I want more time, I want to form a memory.
PS. Just looked in the logs and it appears that the median time on site is well over half a minute. I think this is fan-tas-tic, Mac feel or not
Take a design, simplify it, strip all cruft, polish typography, add space, trim and trim again copy, add more space, split visually into sections and then make it marginally less flat. Guess what? It looks like something Apple would make.
They did not invent the style. It is a logical convergence point for many design styles that are iterated towards simpler versions. Apple popularized the style, that's for sure. And I fully understand that it is now associated with them, but do tell me what is it that non-Apple projects should do? Add color? Make things cramped and line-height smaller? I mean all those small things that comprise "Apple style" are based on fundamental design principles. And to ignore them just to be not mistaken for an Apple product - I am not sure if it's better than to have few fast-finger people leave due to confusion.
--
With regards to the scrolling thing and first page taking up full screen - again, this is unconventional on purpose. While this is an experiment, the idea is to make site's visitors stop and pay some attention. I am not after force-feeding 3 keywords in a terrible rush before he manages to escape from the page mere half second after loading it. I want more time, I want to form a memory.
PS. Just looked in the logs and it appears that the median time on site is well over half a minute. I think this is fan-tas-tic, Mac feel or not





I think it says enough about it, just the navigation is a bit, um, unorthodox?
).





- carpe noctem
