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Last week Bloomberg published an article exposing how easy it is to “hack” Juicero’s produce packs by squeezing them with your hands, deeming the $699 (now $399) WiFi-connected juice press completely unnecessary. Nearly overnight, Juicero has become the posterchild for Silicon Valley excess....
I hope this post serves as a lesson to other hardware startups that spending tens of millions of dollars on product development prior to shipping a single unit is a goal that’s not worth striving for.
Juicero’s Press is an incredibly complicated piece of engineering. Of the hundreds of consumer products I’ve taken apart over the years, this is easily among the top 5% on the complexity scale.
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