The Koolaid point and Popularity Breeds Contempt

[mouser]

fun article

Last year I talked about The Koolaid Point -- the point at which enough users become passionate that others accuse them of "drinking the koolaid." I offered no ideas for what to do when it happens other than "celebrate" and--the focus of yesterday's post--be brave. Don't give in was my main point then. But there is something else we can do when detractors start criticizing our users. Something so simple I was too thick to see it.

http://headrush.typepad.com/creating_passionate_users/

[Deozaan]

What does it mean to drink the koolaid?

[mouser]

it's a phrase with a very dark origin.

it's referencing the Jonestown Masacre: http://www.crimelibrary.com/serial4/jonestown/

where cult followers dracommitted suicide by drinking poisoned koolaid.

it's now an expression referring people to who become come to believe in their product so much they become cult-like in their irrational belief and unwavering evangelism for the company/product against all logic.

[tinyvillager]

The real kicker is that it wasn't actually kool-aid,but yet everyone adopted the kool-aid saying.
Here is a shorter bio...
http://www.rotten.com/library/bio/religion/cult/reverend-jim-jones/


Here is new documentary coming out about the whole topic...dude was creepy!
http://www.movie-list.com/trailers.php?id=jonestown



Notice on the rotten site,be carefull drifting around there it has some very graphic images,not on the link i gave but on various other pages,you've been warned,seriously.