Apparently, about 16% of holiday gift shoppers truly give a shit about the gifts they buy (appropriately, #2):
http://www.marketwatch.com/story/6-odd-places-to-buy-holiday-gifts-2012-12-05#
http://www.marketwatch.com/story/6-odd-places-to-buy-holiday-gifts-2012-12-05#
Quote
Rest rooms
It’s no secret that more and more holiday shopping is now done online, but apparently many Americans buy loved ones gifts while on the toilet. Some 16% of mobile-device owners do their holiday shopping in the bathroom, according to a recent survey by CashStar, a digital gifting company. The survey of 2,000 adults, which was taken by polling company Harris Interactive last month, found that the shop-til-you-plop approach was more prevalent among men than women. “Smartphones and tablets have enabled consumers to shop and gift on the go in more ways and places than ever before,” says David Stone, co-founder and CEO of CashStar. Other odd places consumers have done their online gift-buying, according to the survey: during business meetings and, despite the safety warnings about texting and driving, while stuck in traffic.