Here's another interpretation of MS's strategy with Win8 from El Reg:
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The strategic thinking goes like this: Microsoft needs brute force to coerce a touch-based "ecosystem" into existence, and it's using Windows as the battering ram. Microsoft fears that if it loses "touch" to the iPad and iPhone and Android, then it loses its place in the consumer space altogether. These tablets are increasingly capable of content creation, it notes. And because of this, Microsoft is going to force-feed Windows 8 to millions of PC users on non-touch devices, for whom Metro is nothing but a hindrance, in the hope that the market provides content and applications "designed for Metro".
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If Metro 8 is not decoupled from the central non-touch Windows UX, then enterprises will simply shun the upgrade. They don't have the budgets to retrain their staff. In the days when you were moving thousands of people from DOS to Windows, you could argue for a bigger training budget. But the cost/benefit advantage just isn't there in Windows 8. Microsoft doesn't have the power to move its market in the way Apple can – the market would prefer to shun the upgrade, as it did with Vista.
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Perhaps Microsoft has justified this with the thought that the mere $4.74bn in quarterly revenues that the Windows division brings in is fairly inelastic – it won't vary much whether Windows is a hit or a flop - and that OEMs have to keep building and buying PCs. So it must have also reckoned that it can afford to take a hit in the short term to preserve Microsoft's relevance in the long term. Perhaps this isn't so crazy. Microsoft's Entertainment division (led by Xbox) now makes almost as much money as Windows.





- carpe noctem






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