Is it really protecting the innocent or just dividing the media into markets?

In movies it's definitely to create markets. Most movies try to avoid a G or PG rating preferring the much more lucrative market a PG-13 or R gets since many moviegoers won't pay to see a film that doesn't have at least some "not suitable" elements in it.

Draw what conclusions you will, right?

And for that $500 medal, you need to pay almost $9,000 if you're American...

http://www.weeklystandard.com/blogs/go-gold-pay-irs_649187.html

For instance: Americans who win bronze will pay a $2 tax on the medal itself. But the bronze comes with a modest prize—$10,000 as an honorarium for devoting your entire life to being the third best athlete on the planet in your chosen discipline. And the IRS will take $3,500 of that, thank you very much.

There are also prizes that accompany each medal: $25,000 for gold, $15,000 for silver, and $10,000 for bronze.

Silver medalists will owe $5,385. You win a gold? Timothy Geithner will be standing there with his hand out for $8,986.

Nope. This is not make-up-able.

Pure douchebaggery. Thomas Edison would be proud~!