The automaker began re-evaluating its Facebook strategy earlier this year. According to the Wall Street Journal, General Motors determined that while free marketing works on the site, paid ads don't.
The automaker began re-evaluating its Facebook strategy earlier this year. According to the Wall Street Journal, General Motors determined that while free marketing works on the site, paid ads don't.
Read More: http://news.cnet.com/8301-1023_3-57434835-93/gm-to-yank-$10m-in-facebook-ads-saying-they-dont-work/