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NPD's Household Penetration Study found a 3% uptick in Mac households for 2009. This makes sense! What's surprising (or not) is that of the 12% of homes with a Mac, less than 2% are Mac-exclusive.
The 2% figure is extrapolated from NPD's less direct assessment:Quote[A]pproximately 12 percent of all U.S. computer owning households own an Apple computer, up from 9 percent in 2008. While Apple ownership is growing, those households are decidedly in favor of mixed system environments. Of those 12 percent, nearly 85 percent also own a Windows-based PC.













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