Holy crap, these old ads tell us a lot about pre-politically correct marketing, such as when everyone smoked!
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Of all the things that shouldn't smoke, babies are at the top of the list. The tag line for this product emphatically states our position on this issue: Real Babies Should Never Smoke! Ceramic babies smoking, on the other hand, are strangely appealing. Celebrate this absurd juxtaposition with one of these 2 3/4" tall ceramic babies. Each infant comes with a pack of ten Li'l Smokes and has another one in its mouth, ready to light up and puff. The smokes are actually non-toxic, unscented incense wrapped in paper.

Is the Puma ad original?
Nice find Nudone, this reminds me that you can also buy copies of very old Sears catalogs:
My sister and i used to go through these catalogs like an accountant looking for tax breaks when it was time for us to get presents.

Do your child a favor. Start them on a strict regimen of sodas and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness.


i remember seeing an old book titled "it's ok to smoke" from my uncle's collection. (btw, he didn't smoke)
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He's going to grow up to go to war?
No - he's never going to grow up at all. If another war comes, he and his mother and thousands upon thousands like them are going to "die in action".
"Impossible!" you say. "They're non-combatants." Don't be silly - there'll be no such thing as non-combatants in the next war.
Wide-cruising submarines and bombing planes will laugh at front lines. Gas - gas so powerful that one drop on your skin will kill you - will not be particular whose skin it touches. There will be no haven, no sanctuary, no safety. Everone will suffer.
And for what? Glory - where was it in the last war?
Victory - where was it in the last peace?
With that cruel lesson still fresh in mind, is another war to be forced upon us - a war infinitely more horrible, more futile, and more lasting in its harm than the last?
That is for you to decide.
What to do about it
Hysterical protests won't avert another war, any more than will "preparedness".
Civilization must build its own defense out of human reason and intelligence, properly organized and applied.
To every reasonable and intelligent man and woman in America goes the responsibility of doing his or her share to avert the coming war.
World Peaceways offers a practical plan of how you can help. Write for it. There is no obligation involved in your inquiry, except the obligation to your conscience and to your conviction that there must be no more wars. World Peaceways, Inc., 100 Park Avenue, New York City.
In case anyone's interested, just a little background on the "killed in action" ad. World Peaceways was an anti-war pacifist organization between WWI and WWII. Here's the text from the ad:
...snip...

what you posted for the ad and the text there seem to be a bit different. There's a reference in the graphic to "1914-1918", but not in what you had. Perhaps there were different versions of it?

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