A new study by the consulting firm Deloitte draws a conclusion that scares the hell out of me: people is willing to watch ads in exchange for free content. OK, up to this point nothing new, right? The problem is that we're talking of the mobile phone space, and the long discussed idea of Google to deliver targeted ads. Ars Technica further develops the analysis on this possibility to a fearful scenario, which could be developed if people is willing to give out any right to privacy for free <insert your favourite thing here>. Add to that the open nature of a mobile phone, specially when coupled with certain carriers, and we have a wonderful future 
