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The AdBlock app for Chrome and Safari is pretty fantastic for blocking ads on web pages, and millions of people use it daily while they surf. Users report that they forget what surfing was even like before AdBlock, and some even report a sense of bliss at seeing the before-and-after effect on web pages.
But the number one requested feature has been a way to block the ads that assault us all in the "real world" -- such as billboards, TV commercials, and magazine ads. Unfortunately, AdBlock hasn't been available outside the browser window.
Until today. Introducing the beta version of AdBlock Freedom: augmented reality eyewear that detects and removes ads from the world in realtime.
Here's how it works: when powered off, AdBlock Freedom functions as sunglasses. Slide a discreet switch on the frame, and AdBlock Freedom begins scanning your view for objects that it recognizes as ads. Any detected ad gets a "smudge" overlay to blend it into its surroundings. A picture is worth a thousand words:
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