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Apple back down and cough up to Creative ...
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Carol Haynes:
Creative's case against Apple's infringement of patents in iPod design has resulted in Apple backing down and coughing up $100,000,000 to Creative.
Personally I think it wasn't a bad deal for Apple (given the profits the iPod has amassed) but it was good to see them get a bit of their own medicine ;)
Here is the BBC version of the story: http://news.bbc.co.uk/1/hi/business/5280736.stm
Josh:
I have two words, GO CREATIVE.
Apple's latest tactics in marketting have really annoyed me. I think its time someone put them in their place.
mouser:
that's amazing.
and wasn't it apple who sued first?
i'd love to read more about the backstory of this episode.. it sounds like maybe apple tried to preemptively scare off creative and then fold immediately as soon as their bluff was called, but it would be nice to hear the real story.
Carol Haynes:
No Creative sued Apple who then tried to counter-sue Creative claiming the patents should have been theres (or something equally daft).
Given the history of Apple lawsuits against competitors on 'look-n-feel' issues in the past I think it is refreshing that they finally got stung basically on the same issue.
JavaJones:
Wow, how'd I miss this one. lol. Go Creative! :D
- Oshyan
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