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New DonationCoder, New Ideas
IainB:
@mouser: Well, after defining the target audience, I guess a methodical approach might be to figure out what specific things or presentation methods you probably need to use to encourage their engagement (in whatever activity you want them to engage). Then implement those things or presentation methods and test whether that achieves what was expected. If not, then redefine target audience, or change method a bit, or something, and repeat. Sort of suck-it-and-see by trial-and-error.
An interesting challenge.
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