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Did you know DoCo has a Facebook Page? You do now!

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KynloStephen66515:
131 new "Likes" today!

IainB:
@Stephen66515: Because I can't really see the point in a lot of it, I rarely visit F/book, if I can help it, but - if/when I do - I usually try to avoid pressing the "Like" button for anything.
I wonder, does this make one jot of difference to the state of DCF's welfare? (It's a genuine question.)
I had presumed not, but I suppose I could be wrong, of course.

KynloStephen66515:
Well, in terms of bringing in new blood, it can do the world of good.  We can share our content to the masses and put it in front of them in the main place that most people visit.

Being able to get onto peoples Facebook walls (We have to understand that in 2018, a HUGE amount of people visit websites because they saw something cool on a FB Page) is a huge part of marketing. We don't pay for ads to be run on/for DC so we don't really have any "reach" other than the occasional techy website reviewing us. 

For a website to thrive, rather than just survive, you have to always look at ways to get more people onto your site, and interacting with it.  Perhaps some of the facebook page fans will never visit the website, but if they are sharing the posts we make on there, then the chance of one of their friends seeing it and visiting us/signing up/donating greatly increases.

My one and only aim with this is to give DC another platform from which to share content from and generate more interest.

On a side note:  It might also mean we get new blood on the forum, because as of recently it has mainly been the same 10 or so people posting...and although yes it is keeping the posts flowing...more people = more content = more fun!

IainB:
@Stephen66515: Well, if you are putting it like that in marketing terms, then I would generally look for a clear communications strategy, including, for example:

* What/who is defined as being the target market(s), and why ("everybody" or "anybody" would generally not seem to be a useful answer to that).
* What would be seen as the most desirable (for DCF) response/behaviour, required from the defined target market, and why.
* What specific and consistently articulated communications (from DCF, or third parties on DCF's behalf) ) would be necessary to be communicated to the target(s) that could be most likely to elicit those desirable responses/behaviours, and why.
* What communications media/channels would be most likely to enable the communication to effectively reach said target market(s), and why.
* When those messages would need to be sent via the media/channel(s) selected (co-ordinated message communications plan) for max effect, and why.
* Feedback + analysis: What the outcome of the communications plan was (measurement/statistics).
* Update/document the plan to include what needs to be done to improve the quality of the marketing plan for next time around.
This would be a deliberative method essentially following the Deming/Shewhart cycle for improvement of the marketing planning process.



Failure to take a methodical approach (i.e., no method) would generally tend to mean that the strategy was likely to be no more successful than the typical dog-eat-dog approach of most mediocre marketing efforts - refer book: Competing for the Future, by Gary Hamel and C. K. Prahalad (21 Mar 1996).

KynloStephen66515:
It's 5 in the morning so...that's far too in-depth for this hour...but I really think that at any hour...none of that is required when you consider the following:

- People use Facebook...
    - Facebook is a simple platform to get content to the masses
        - It's 2018...Social Media is king

In terms of what we post -

- Automatic feed from the DC blog (automated stuff doesn't get read much)
- Memes...they get attention and reactions
- Random tech/science news (reactions, comments and shares)

More shares = more fans = more reactions = more visibility = more fans = well...you get the idea...

The more followers we get on the Facebook page, the more direct content we can show to people...It really doesn't need such in-depth analysis.

The ONLY analysis things like this need is:

Do people use Facebook? (Yes)
Does Facebook increase your exposure? (Yes)
Can it be effective? (Yes)
Is it Easy? (Yes)

If all = Yes...do it.

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