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86% of Gamers Prefer Free Games With Advertisements

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phitsc:
http://toucharcade.com/2014/03/31/86-percent-of-gamers-prefer-free-games-with-ads/

I guess the day when 100% of games are free with ads will be the day I stop playing games. I always cringe when I start reading about a cool new game and see that it'll be 'free to play'.

mouser:
I hear you.. I hate to think where this trend is going.

40hz:
I'd be more willing to believe them if they shared the experiment and metrics they used to determine this  alleged fact. How you ask a question, or interpret a response, can radically affect an outcome in a survey.

I'm generally suspicious of any industry "paid-for" study. Especially when dealing with marketing consultants that have a vested interest in "confirming" the validity of an industry's desired outcome or supporting a decision already made.

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Maybe what they're saying is, in fact, true. But it will take more than a bald assurance that "a study has found" to convince me this isn't largely a pile of self-serving bullshit being used to justify somebody's decision to change their business plan.

Seriously! What's comes next? An annual or monthly "subscription"  that lets you turn off their advertising?

That'd be a cute move since having that would allow a company to argue any ad blocking used with its software (or website) is now a license violation, right?

It's coming kiddies. You read it here first. >:(

wraith808:
http://toucharcade.com/2014/03/31/86-percent-of-gamers-prefer-free-games-with-ads/

I guess the day when 100% of games are free with ads will be the day I stop playing games. I always cringe when I start reading about a cool new game and see that it'll be 'free to play'.
-phitsc (April 01, 2014, 02:24 AM)
--- End quote ---

That day will never come.  The % (whatever it is- I distrust their 'science' used to get the numbers) are casual gamers- which is why Zynga was so popular.  But notice Zynga's fall.  You have to continue to innovate, even with that in-built reliance on addicting gamers, or one day you'll find that your user base has moved onto the next cool thing.  Hardcore gamers will always pay to support games.  It's a smaller market, for sure... but a very voracious one.

Jibz:
Games with advertisement and free-to-play games can sometimes work. The problem is it opens up the opportunity of making easy money with scammy tactics like keeping your app going when it should be closed, popping up adds over the "continue" button at just the right time, huge adds with 5 pixel close buttons, etc.

I like to think if your revenue is based on selling your product, you are more likely to try to improve business by improving your product.

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