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"Half of our users block ads. Now what?"

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hgondalf:
Would it increase your revenue if someone invented an application that would automatically click ads? The app could then discard the results of the click or perhaps place the results (and cookies) in some kind of browser-based sandbox.

TaoPhoenix:
Would it increase your revenue if someone invented an application that would automatically click ads? The app could then discard the results of the click or perhaps place the results (and cookies) in some kind of browser-based sandbox.
-hgondalf (May 15, 2013, 09:13 PM)
--- End quote ---

They already exist, and I think they violate terms of the ad agreements.

Tuxman:
Interestingly, these days some of the largest German "online newspapers" (spiegel.de, faz.net et cetera) started a campaign against ad blockers by showing large red "pls disable your ad blocker because we'll die if you don't" sobbing banners on top of the page.

The result:

The request from German publishers to turn off #adblock led to +129% @AdblockPlus installs & +167% donations. Thanks!
--- End quote ---

I like it.

tomos:
Came across a adblocker-workaround yesterday:

was checking out flights (ryanair.com) and had to first fill a captcha -
the captcha involved clicking an ad and waiting till it told me what text to write - real 1950's stuff like [product xyz cleans best]

I'd imagine they get a fairly good price from the advertiser - not only do we have to watch the ad, we also have to parrot it's slogans - great brainwashing [advertising] methods.

Unfortunately I didnt take any screenshots and today they just have a relatively regular captcha...

SeraphimLabs:
Would it increase your revenue if someone invented an application that would automatically click ads? The app could then discard the results of the click or perhaps place the results (and cookies) in some kind of browser-based sandbox.
-hgondalf (May 15, 2013, 09:13 PM)
--- End quote ---

They already exist, and I think they violate terms of the ad agreements.
-TaoPhoenix (May 16, 2013, 12:30 AM)
--- End quote ---

Yes.

Not only are you specifically forbidden from using any kind of auto-click software, you also are forbidden from asking your users to click on them or using software to require them to be clicked on.

Best practice is to not talk about the ads in public at all on a site.

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