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SimCity - EA shows us all how to ruin a landmark game with DRM.
40hz:
EA has now made the ultimate acknowledgement that there's a serious problem: they've suspended some of SimCity's online marketing.
In an email sent this morning to marketing affiliate partners, EA Origin says it has "deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being." The email, obtained by Polygon, is directed at affiliates of EA Origin's LinkShare program.
"To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game," the email reads. "We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation."
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Full article here.
mwb1100:
I love the letter that this Forbes article is about: http://www.forbes.com/sites/insertcoin/2013/03/08/ea-employee-chastizes-company-over-simcity-in-public-letter/
An EA employee (unconfirmed) takes the company to task for not following the "core values" of EA - you know those BS lists of values that every big company (and many small ones) posts in hallways and lunchrooms at every workplace. EA's values:
* Be Bold
* Think Consumers First
* Create Quality and Innovation
* Act with Integrity
* Be Accountable
* Learn and Grow
I guess "Be Bold" might apply to the SimCity launch. So 1 for 6. We'll see if their reaction to the debacle will let them claim any other values.
f0dder:
Well, have a look at this...
If you're not "seeing it", look again, hard.
wraith808:
retweeted by 'simcity'? Is that the official channel?
f0dder:
retweeted by 'simcity'? Is that the official channel?-wraith808 (March 09, 2013, 04:15 PM)
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Spot on the sugar, baby.
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