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Fake User Reviews...The unwinding scandal
iphigenie:
I'm not sure why people are surprised.
The "customer testimonials" on product advertisements, in brochures and websites are also usually fake, crafted by the marketing department. Not necessarily because the product is bad, sometimes because most people don't want to be quoted in ads no matter how they like the product.
And in our day and age where people increasingly hesitate to buy a product on amazon that doesn't have reviews, of course people start thinking of ways to kick start it
40hz:
+1 w/iphigenie
There's nothing that is beneficial or advantageous that won't eventually attract someone who will attempt to game it for their own benefit. As Terry Pratchett observed, whenever two people get together, it's only a matter of time before a third person shows up and tries to sell them something 'onna bun.'
;)
TaoPhoenix:
We're surprised because the other half of Web 2.0 is Your Friends Sharing. So people faking "friendly stuff" is kinda irritating.
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