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Is Google Now Evil? Ask the Engineer!

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db90h:
To those concerned about Google Analytics, which is indeed on about every web site you visit. There is a plug-in, authored BY GOOGLE, to opt-out of it you know, right? Was this mentioned? Compatible with Chrome, Firefox, IE, Safari, Opera ...

http://tools.google.com/dlpage/gaoptout

Google Analytics Opt-out Browser Add-on (BETA)
To provide website visitors more choice on how their data is collected by Google Analytics, we have developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics.
If you want to opt-out, download and install the add-on for your current web browser. The Google Analytics Opt-out Browser Add-on is available for Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera.

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There is also a separate plug-in to opt-out from their personalized ads.

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